Duke Stump has been a long time collaborator, boss and mentor.  His life journey as a Brand Guy …. Our shoots were intimate, just him and me.  Generally, one of the fun things about working with duke is the trust thing.  I know that 7 times out of 10, he can give me a one page brief and I will give him something close that we can tweak from there.  This was a very collaborative process, especially when it came to the trailer.  We looked at duke’s story and started down a typical path of slow motion duke at his house and one day, the concept of a pecha kucha came up and he showed me what they were.  The thought emerged to try telling his story in this rapid-fire, accelerated pace, and build illustrative visuals around that as opposed to a more standard, slower, dreamy and dramatic tone.    

Once Creative Director and graphic designer …. Found the visual language you see in the logos and type, etc, there was a great playfulness to the base visual language of the overall project.  We wanted to push that playfulness and the ‘arts and crafts’ nature in the edit.  We new we wanted to find a way to integrate all these different visuals from moments in his past with brands, as they appear in the overall course, but mixed media without control over where the source material comes from can get very tricky.  The arts and crafts, illustrative, fast paced approach seemed to find it’s own language to tie all these different ideas and all these different visuals together into a cohesive story. 

With regards to the Workshop, itself, We wanted to make sure it was on par with anything we were seeing out of Masterclass at the time,, but making sure it always retained a playfulness and a degree of soul.