21C Museum Hotels
Hear about 21c and it's immersive experience from co-founder, Steve Wilson.
"When we say art is life, it seems like a cliché, but art has such power and artists are able to broach subject matter that is difficult to talk about, or needs to be talked about." - 21c Founder, Steve Wilson
For 21C, the major challenge was, as steve says, translating the idea or ‘art is life’ without falling into cliche’s. Fortunately for us, Steve Wilson’s personal journey is a true testament to the life saving power of art, and his hotels are a true testament to the ability of art to bring people together.
The 21C Experience
The other major challenge was creating a naturalistic representation of what it’s like in these spaces and in these hotels. No moments were faked, no smiles or laughs were directed. 21C actually has the most diverse clientele I’ve seen. We never had to force the idea that art brings people together, we just had to be there to capture it and then give it life in the edits.
For us, the 21C collaboration is a perfect example of what you can get when you allow someone who is passionate and knowledgeable about something, to just speak from the heart, and then the work is on us to translate that passion and knowledge.